Felton Jarvis met Elvis at Graceland to plan a recording session which was due to take place in Nashville later in the month. After being prompted by Marty Lacker who was now general manager of Pepper Records and George Klein who both had connections with American Sound Studio's, along with Chips Moman (Co-Founder of Stax Records). It was considered that maybe Elvis should record there. American Studio's (also known as "American North") was founded in 1964 by Moman and Don Crews and was located at a rundown part of Memphis at 827 Thomas Street. Not only had it boasted of achieving 64 chart records in 18 months, but Red West wrote and recorded there and it was only a few miles from Graceland. Felton Jarvis thought the change of studio might give Elvis a new fresh sound. So the decision was made to record there.